Clay Reporter

North Kansas City Hospital and Meritas Health have rebranded as NKC Health, effective today. This change reflects the evolution of the organization beyond its traditional role as a hospital to a more comprehensive health system. The rebranding includes a new name and logo but retains the organization's commitment to patient care.

Stephen Reintjes Sr., MD, president and CEO of NKC Health, emphasized the continuity of their mission: “From the very beginning, we’ve held a simple yet powerful belief: to provide hope and healing to every life we touch.” He described the new brand as a tribute to the dedication of their team and a commitment to advancing healthcare for future generations.

The decision to rebrand was informed by research into how the organization is perceived in terms of brand, culture, and values. Kristen Guillaume, vice president and chief digital and information officer of NKC Health, explained that this research led to a brand that better represents NKC Health as an integrated system. “Through thoughtful research, we developed a new brand that better represents us as one system and empowers patients to easily recognize that whether in the hospital or at the clinics, they’re cared for by the same trusted team,” she said.

NKC Health aims to maintain its legacy while focusing on future growth and innovation. The new branding aligns with both organizational values and those of the communities served.