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Clay Reporter

Thursday, October 30, 2025

2024: 29 coaches at institutions in Clay County earned on average $44,058

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Dr. Elizabeth MacLeod Walls President at William Jewell College | William Jewell College

Dr. Elizabeth MacLeod Walls President at William Jewell College | William Jewell College

Clay County's 29 coaches earned an average salary of $44,058 in 2024, according to the U.S. Department of Education.

This is the 17th highest average salary per county earned by coaches at Missouri post-secondary schools during 2024.

Clay County is home to two post-secondary schools that paid coaches during 2024. Among them, William Jewell College stood out with the highest average coaching salary of $44,457.

Male coaches of men's teams received $48,986 on average in Clay County, while female coaches in charge of women's teams earned an average of $39,832.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

College athletes can now be paid directly by schools after a settlement approved in early July, which also requires the NCAA to pay $2.8 billion in back damages over 10 years to athletes who played from 2016 to the present. 

In 2022, after years of legal and legislative pressure, athletes also gained the right to profit from their names, images and likenesses through state laws and an NCAA policy change.

Clay County Institutions by Average Coach Earnings
InstitutionSalary
William Jewell College$44,457
Midwestern Baptist Theological Seminary$43,009

Information in this story was obtained from the U.S. Department of Education. The source data can be found here.

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